Khelplay Rummy Television Ad Falls Foul of Watchdog

The Independent 🀅Advertising Complaints Council of India (ASCI) has upheld a complaint against Khelplay Rumm🔯y’s owner Sachar Gaming Pvt. Ltd.

The tagline of one of their television adverts for rummy in ✅Marathi was found toಞ be misleading. The tagline, translated to English, said, “The more you play, the more you win”.

In its findings, the ASCI noted that “if there is a pos🦩sibili𒈔ty of winning, then there is also a possibility of losing, which is not mentioned by the advertiser”.

Further comment explained that the advert should clearly sta🍸te game conditions to enable players to obtain an accurate and fair view of their prospects. The advert links playing rummy to enhancing memory, but Mumbai-based Sachar Gaming did not provide any technical or scientific evidence to prove this.

Khelplay Rummy allows users to play rummy in all three main 🌳Indian formats, plus fantasy cricket, for real money.

According to The Rummy Federation (TRF), the online rummy industry in India i✱s worth Rs. 🀅2200 crore with over 5.5 crore players. There are nearly 20 companies in the online rummy indus♏try in India with seven affiliated to TRF.