MyTeam11 launches “Ab Poora India Khelega” campaign ahead of IPL

Trying to cash in on the surge that will be generated by the Indian Premier League’s 14th edition, MyTeam11, one of the leading fantasy sports ꩲplatforms in India, has unveiled their new campaign “Ab Poora India Kheleg🅰a”.

The new campaign target🦩s to build on the narrative of how fantasy cricket is meant for all and brings every Indian household closer. Three videos were launched for the campaign to🌠 depict the relationship between a father and a son while showing how people in an Indian household bond over the game of cricket.

Speaking about the campaign, Manvendra Singh Rathore, CMO, MyTeam11 said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competiti🌸ve is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign “Ab Poora India Khelega”. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brin𒁃gs them closer.”

Veteran film and ꦦTV Actor, Kanwaljit Singh and Chhichhore and Aashram star, Tushar Pandey will play the father and son respectively in the campaign which Rathore feels will be a huge bonus f꧟or the brand.

“We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can 𒈔be used by anyone and everyone while aiding the learning of fantasy cricket.”