Sai Srinivas Discusses Explosive Rise of Mobile Premier League

One of India’s top young entrepreneurs, Sai Srinivas, spoke to Mobile Groove podcast to discuss the extraord🐼inary growth of his company Mobile Premier League (MPL) and share secrets of its success.

Speaking to🐼 host Peggy Anne Salz, Srinivas ꦗtalked about:

• How the company went from just a few people working on the project to being the biggest gaming platform in India, and of the largest in the world, in just 18 months
• Reveals how the platform has nearly 40 million users across over 4,000 towns and cities, plus interesting facts about the audience demographics
• How the coronavirus lockdown has helped the site add 300-400% growth in the last few months
• Declares his belief that the IPL is ‘bigger than the Superbowl’ and will soon be the most successful global sports league
• Discusses the value of having Virat Kohli – ‘the Lionel Messi of cricket’ – as a brand ambassador
• Chats about his company’s anti-churn strategy to retain and engage players every time they log on
• Talks about advertising approaches, optimised user journeys and building a personalised brand for each player

You can listen 🍌to the🏅 whole fascinating interview at

MPL has exploded in growth in recent years to become the region’s most prominent mobile sports platform. It offers tournaments, one-on-one games, and f📖antasy sports where players can win real cash pr🏅izes.

It has raised millions in funding in the last year and also launched in Indonesia.